The design of this product was based on the analysis of curves and comparison of brand identity and brand image of the Aston Martin brand. I was looking for morphology that would fill the gap between these camps. Elegance with a bit of predation that rejuvenates the present customer base.
Brand which is experiencing an identity crisis. Customers expect certain tradition, but it is really tough in such a narrow space to find something attractive and appealing for new customers.
The shape of rim is inspired by a classic form of spoked wheel. This type of design is assumed to push the limits of technology to the edge, so traditional motif gets completely new meaning and aesthetics.
Passion, merit, perseverance and soul. It is Aston Martin. And who are drivers? People for whom success is only the beginning…